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“In every collection that I work on, and in every collaboration, there’s a constant tension between functionality and experimentation,” Craig Green has previously told LN-CC. His work has, and always will, delight in this tension. From his imagination-igniting MA CSM graduate show in 2012 to his possibility-pushing autumn/winter 21 collection and beyond, the London-born designer has become globally celebrated through the ingenuity, functionality and freedom of expression in his work. Taking his coveted collaboration with adidas Originals that bit further, Craig Green is proud to introduce CG SCUBA PHORMAR, which features the first sole he has co-created with the three-stripe sportswear giant.
For the first sole Craig Green has created with adidas Originals, he celebrates their symbiotic collaboration by bringing together design signatures of the two brands. As mentioned above, the ridged sole of the CG SCUBA PHORMAR echoes the quilting that has become a staple of Green’s collections, as well as the famous adidas 3-Stripes at the ball of the foot. Elsewhere, the tooling is inspired by scuba footwear, resulting in a sole that’s ergonomic and wraps around the foot. Meanwhile, the upper continues Green’s exploration of cording, creating collapsible structure held through a complex system of tunnels and cords. The top cord is held under the toe cap then runs along the eye stays, emerging as loops at the mouth of the shoe before tunnelling under the heel. A second contrast colour cord feeds across at the toe, before tunnelling across the length of the upper to emerge at the heel, where it meets another cord to hold the branding tab. The tab runs across the internal foot construction, which is visible at the cutaway heel of the shoe.
Craig Green and adidas Originals introduce a new design detail for the laces, which have 3- Stripes tips, while the Trefoil badge appears on the lateral. Meanwhile, the three CG SCUBA PHORMAR options feature contrast stitching, picking out the tunnels for the cording and the contrast 3-Stripes printed on the side of the upper. There’s a colourway that combines orange, brown and black; one with two shades of grey alongside blue oxide; then another style that brings together three shades of green: moss, pine, and solar green.
For the campaign, Green has created a new version of his adidas Original spinning machines. These structures are made using elements from the CG SCUBA PHORMAR, with the shoes themselves at the heart of the machine. Once spinning fast, the machine unfurls to create an impression of the celebrated adidas Trefoil. This is adidas Originals through the celebratory lens of Craig Green.