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Just Launched: Levi's Made and Crafted- Denim Family

Just Launched: Levi's Made and Crafted- Denim Family


What does family mean in 2022? For many of us, we are increasingly forming our own families – both online and off – as coming together is more vital than ever. From activism to art collectives, club nights to conscious pursuits, we are searching for like-minded people and proving that family today means more than flesh and blood. Today, Levi’s Made & Crafted taps into this shift by taking us back to the future with a modern, gender-neutral spin of its iconic 1950s cross-generational collection, Denim Family. Reimagined for now, the line-up of indigo denim styles perfectly blends past, present, and future to outfit your chosen family.


Just Launched: Levi's Made and Crafted- Denim Family


“This is the most exciting and conceptual part of Levi’s Made & Crafted this season,” Paul O’Neill, Design Director for Levi’s Made & Crafted and Levi’s Vintage Clothing at Levi’s Strauss & Co, explains in a launch statement. “It’s a more fashion forward capsule that feels fresh and modern, but that still links with Levi’s history.” Updating and repositioning the Denim Family for now, this capsule perfectly encapsulates what Levi’s Made & Crafted stands for. While the original mid-century collection was designed as a range of denim jackets, trousers, shirts, and dresses that could outfit mum, dad, and the kids, Levi’s Made & Crafted redefines Denim Family for now. Taking inspiration from contemporary sportswear and utility wear, Denim Family is cleanly and simply crafted using a lightweight 2x1 grey weft construction, but with an adventurous approach to silhouette. Bottoms are loose and wide legged while tops are soft-shouldered and drapey, giving the overall effect of an A-frame shape. The same denim fabric is used throughout the collection, and it features a rich, inky shade of indigo. And it was all designed to be not only gender-neutral, but also to be mixed and matched, giving it a versatility in how each piece can be worn. Relaxed, free and inclusive, you and your modern family are invited to do what feels right to you.


Just Launched: Levi's Made and Crafted- Denim Family


Just Launched: Levi's Made and Crafted- Denim Family



Just Launched: Levi's Made and Crafted- Denim Family | Shop Now Just Launched: Levi's Made and Crafted- Denim Family | Shop Now