ROXY: What do you love about London?
MARTINE: Ohhhh what do I love about London, I love everything about London. Everything. What I'm about to say is going to sound really really cheesy, but I honestly think that its the most diverse city in the world. There is a proper integration of people that live side by side and have done in a really genuine way. I honestly think one of the main reasons for that is music, I mean obviously there's a colonial hangover as well which is the other side of why it's so multicultural and mixed. Its sort of like the second-generation have really made London their home and created this new world order that is just about us, and you know we created the music. It's a very London thing, you know what I mean. Each city has its own little buzz and London's very London, its difficult to articulate what it is really is, I dunno I just love it.
ROXY: Talking about music and with the line up you've got to play at the launch, what would you say is your connection with UK garage?
MARTINE: It's 90% of my teenage years, I mean I was always into dance and electronic music. My family's Jamaican so there was loads of reggae and lovers rock, all of that sort of shit was a backdrop, hip hop on the periphery. Personally, I was always into electronic music, so that was drum and bass, garage, hardcore everything like that. It is part of the reason I love London because it's the music scene that makes London London. You know what I mean, it's Sunday nights at Roast, it is TwiceasNice, it's all of that shit that makes it so special to me.
ROXY: How does London inspire what you do with Napa and Martiine Rose?
MARTINE: You know what I don't ever use, London, the design comes from me, so I guess that's what it is. London was at the forefront of so many things, it always has been in terms of youth culture. It has an interesting point of view. I mean its never a London theme but it just sort of, always come back to and always involves London and England I guess. It feels very English. Because I also refer to other parts of England, you know The Casuals or Northern Soul. All of that sort of stuff. That wasn't a London thing. I don't know it's not necessary on my mood board. You know what I mean, I don't have Big Ben on my mood board, it just comes to me, and London is just such a big part of who I am.
ROXY: Why did you choose to collaborate with Napa?
MARTINE: Why did I choose to collaborate with Napa, because I find it interesting, the best collaborations are the ones that your obviously aligned with and the ones that you're completely different from. Napapijri was a bit of both. I'm completely different to them because I'm not an outdoor brand, you know I'm very much a city person, the label is a city label I guess. Napa has got a completely different heritage but I felt like I had a connection to them because outerwear has always had a place in street culture. That's where I felt we were linked, you know how kids have a connection to Ralph Lauren Polo, it's nothing to do with them but they turn it into their own thing and that's sort of how I felt with Napa.
ROXY: Because your last collection was inspired by raves on Clapham Common wasn't it?
MARTINE: Exactly functional, you know when you went to raves, especially the ones that were outside, yeah it was partly fashion, but it was mostly function. You wanted to be comfortable because you'd definitely be dancing for 12 hours.
ROXY: So for the campaign, I chose to use what I would describe as real people, and people that represent London to me. That's why there are groups of boys eating takeaway, drag queens and people in clubs
MARTINE: and kids, and that's one of my favourites pictures.
ROXY: Do you think it's important using real or street cast people?
MARTINE: Yeah I do think it's important because that's the reason I got into fashion. Not because I was sitting and reading vogues and watching catwalk shows. I got into fashion because I was watching what my sister wore to clubs, what my grandad wore to church, I was watching how all these how people used clothes to express themselves. Not fashion, style and that's what interests me in the whole thing. Real people living lives and doing what they need to do, not in a traditional fashion context. So yeah I think it's really really important. For me, it gives life to fashion.