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Heaven by Marc Jacobs Shop on LN-CC


Heaven by Marc Jacobs Shop on LN-CC

From the moment it launched in the midst of lockdown last summer, Heaven has been an ever-evolving kaleidoscope of nostalgic pop-culture obsessions reimagined for future shaping, binary-defying generations. A polysexual collection for a generation that has grown up watching Gregg Araki, scrolling TikTok, and pinning scans of FRUiTS. Out of the magical minds of American dream weaver Marc Jacobs and former digital editor at Helmut Lang and viral fashion bootleger Ava Nirui, the diffusion line reflects their shared obsessions of cult heroes, refracting memories experienced and consumed to create today’s wardrobe for tomorrow’s creative icons. As the collection cut, pastes and manipulates subcultural aesthetics of the 90s, this head-to-toe wardrobe of cropped tees bearing two-headed teddies (inspired by a naked Katie Grand holding one in the pages of a 1994 copy of Dazed), technicolour knitwear emblazoned with trippy characters, and denim tiled with kisses takes us deeper into a familiar-yet-otherworldly omniverse. Not only does Heaven remind us of better times, it encourages us to dream.

Ever since the global pandemic altered our everyday realities, our worlds have become radically smaller. Throughout the last fifteen months, our homes have become everything from classrooms to offices, gyms to dancefloors, restaurants to galleries. Alongside Internet rabbit holes and escapist streaming, our bedrooms have become a gateway to other worlds thanks to the transportive power of everyday ephemera and passion paraphernalia has heightened. As trinkets and toys become accessories and graphics, posters become prints and stickers become rugs, Heaven channels this power and more. The name itself has evolved out of Marc and his fashion family – think Anna Sui, Steven Meisel and Louie Chaban – using the word as a stamp of approval. “We always used the word ‘heaven’ to describe something we loved,” Marc told Dazed last year. “If something was perfect or if someone looked amazing, you’d be like, she’s heaven. They’re heaven. It’s heaven. Heaven was it. It’s done, perfect. Heaven, I love it.” Heaven is heaven.

To celebrate the launch of the collection at LN-CC, we reimagined our iconic carpet room as a bedroom as a new generation of anti-establishment, subversive creatives style themselves in the collection and step in front of Bob Foster’s lens. Heaven.


Heaven by Marc Jacobs Shop on LN-CC

Heaven by Marc Jacobs Shop on LN-CC

Heaven by Marc Jacobs Shop on LN-CC

Heaven by Marc Jacobs Shop on LN-CC

Heaven by Marc Jacobs Shop on LN-CC

CREDITS Photography Bob Foster, @bobfoster_
Models Jess Strawberry, @soulgem.online
Debbie Dickson, @debbiedarko_
Michael Moon, @michaelmoon.vision
Clara Chu, @clarachuu
Jack, @ruinedjack
Yiling Zhao, @system.slave


Heaven by Marc Jacobs Shop on LN-CC | Shop Now Heaven by Marc Jacobs Shop on LN-CC | Shop Now