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IN CONVERSATION: GMBH

 

Berlin label GmbH was Founded in 2016 by Benjamin Alexander Huseby and Serhat Isik. The brand finds inspiration from their migrant background, tackling pressing political issues surrounding diversity seldom apparent in the fashion world. The Autumn/Winter 2018 collection is called "My Beauty Offends You". Originally inspired by a track by Shaneera, the extreme femme alter ego of Kuwaiti musician Fatima Al Qadiri, the title provides a backdrop to discuss common perceptions of migrants and cultural stereotyping. According to Huseby, "it feels like the colour of your skin offends people, and we wanted to say that we are embracing it and-that this is our beauty."

In an interview with LN-CC, Huseby discusses their approach to diversity: "the campaign only features brown models, everyone was European but had some form of immigrant background. For us, it's an important story, not as a tokenism but as [a reflection on] our own story. We want to make people think. It's very simple: anyone can be beautiful."

LN-CC visits the GmbH studio in Berlin to see this season's manufacturing process, with Huseby talking us through the artisanal production of the Arthur Sweater. Each item is crafted from reclaimed and upcycled garments, a meeting of Huseby's Nordic roots and Serhat's Middle Eastern heritage. Patterns, cultures and clothing types that migrate and transform to represent a very-different perspective, the perspective of GmbH. In Huseby's words, "I think this really sums up the essence of the GmbH’s concept: Europe meets the other world."

Watch the film in full.

 

Film by: Sabrina Hubert

 

GMBH LN-CC AW18 Designer Clothing Berlin

01. Arthur Reclaimed Knit Sweater

 

GMBH LN-CC AW18 Designer Clothing Berlin
GmbH Sprayed Chelsea Boots  gmb0150001blk
EU - 40 EU - 41 EU - 42 EU - 43 EU - 44 EU - 45 EU - 46
GmbH
Sprayed Chelsea Boots
A$702,45
A$421,47 (40%)
Conscious
GmbH
Panelled Long Sleeve Top
A$491,72
A$221,66 (55%)
Conscious
GmbH Zip Ankle Boots  gmb0150002blk
EU - 40 EU - 41 EU - 42 EU - 43 EU - 44 EU - 45 EU - 46
GmbH
Zip Ankle Boots
A$772,69
A$463,62 (40%)
Conscious
GmbH
Knitted Balacava
A$343,42
A$223,22 (35%)
Conscious
GmbH
Screen Print Sweatshirt
A$444,89
A$223,22 (50%)
Just Landed
Conscious
GmbH
Graphic Print Pants
A$819,53
A$327,81 (60%)
Just Landed
Conscious
GmbH
Ruched Sleeveless Sweater
A$842,94
A$291,91 (65%)
Conscious
GmbH Workwear Boots  gmb0148006cam
EU - 39 EU - 40 EU - 41 EU - 42 EU - 43 EU - 44 EU - 45 EU - 46
GmbH
Workwear Boots
A$632,20
A$204,49 (68%)
Conscious
GmbH
Biker Pants
A$819,53
A$491,72 (40%)
Conscious
GmbH Talc Pants  gmb0344003col
IT - 36 IT - 38 IT - 40 IT - 42 IT - 44 IT - 46 IT - 48 IT - 50
GmbH
Talc Pants
A$757,08
A$224,78 (70%)
GmbH
Lyron Stretch-Knit Top
A$1.248,80
A$332,49 (73%)
Conscious
GmbH
Graphic Print Shirt
A$772,69
A$309,08 (60%)
Conscious
GmbH
Graphic Print Bowling Shirt
A$772,69
A$309,08 (60%)
Conscious
GmbH Monogram Chelsea Boots  gmb0146017blk
EU - 40 EU - 41 EU - 42 EU - 43 EU - 44
GmbH
Monogram Chelsea Boots
A$679,04
A$199,81 (71%)
GmbH Faux-Leather Chelsea Boots  gmb0148002cam
EU - 39 EU - 40 EU - 41 EU - 42 EU - 43 EU - 44 EU - 45 EU - 46
GmbH
Faux-Leather Chelsea Boots
A$632,20
A$204,49 (68%)
Conscious
GmbH Sporty Denim Sneakers  gmb0148005blu
EU - 39 EU - 40 EU - 41 EU - 42 EU - 43 EU - 44 EU - 45 EU - 46
GmbH
Sporty Denim Sneakers
A$554,16
A$181,08 (67%)
Conscious