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How can we cultivate a thriving fashion industry that creates prosperity for all people, communities, and the planet? From the moment LN-CC launched LN-CC Conscious in 2014, this is a question we have continually asked ourselves and our brand partners. There is no escaping the fact that the fashion industry is one of the largest, most resource intensive industries. While the industry continues to improve its social and environmental performance, it is still far from sustainable, and fashion companies are not implementing sustainable solutions fast enough. After partnering with The Bear Scouts – an agency designed to help brands implement sustainable practices – to produce a series of conscious capsule collections, the LATE NIGHT – CONSCIOUS CAMPAIGN launched last year. Following the waste problem highlighting capsules from Martine Rose and Hymne x Online Ceramics, Earth Day 2022 is the perfect moment for us to release the zero-waste, zero-water, graphic-filled collaboration with like-minded LA-based creatives Drx and Stefan Meier.
“We first started working on it in late 2019, but due to the impact of the pandemic, it’s taken us till now to be able to launch it,” Buying and Creative Director Reece Crisp explains. “It has truly been a collaboration in every sense of the world, from the product down to the look book, it’s been a true meeting of minds.” The result is a deeply personal capsule, a reaction to a world in crisis and demonstration of the transformative power of working together. From our on-going RxCYCLE project which gives new life to old garments by transforming them into furniture to the recently launched co-branded upcycling capsule DRx FARMAxY for LN-CC, LN-CC are continually learning from Darren Romanelli. Here, each of the items sees DRx customise deadstock and vintage workwear classics through a combination of hand embroidery and stenciling of Stefan Meier’s graphics that take inspiration from vintage nature book discoveries, alongside hand-drawn annotations. “However people interact with the clothes, I want them to remember what being a kid is like, that’s what my art is about,” Stefan explains over email. “Even though the graphics are pretty chaotic, embrace that simplicity of being a child and being able to step away from the chaos of modern life.” Stepping away from the chaos is the message of this collaboration.