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09:30 am - 05:45 pm (GMT)
Plant-powered footwear brand Virón transforms old rubber and byproducts from the food industry into new sneakers and boots. Politically ambitious Berlin-based Souvenir Official turns casual jersey basics into a canvas for protest. Both use fashion as a tool for activation and their eco-conscious collaboration is driven by a determination to change the world. Merging the German label’s infamous EUnify motif with Virón’s circular manufacturing process, the collection places playful food sticker graphics across sweatshirts, tees and boots that have been crafted from food waste or deadstock fabric and dyed naturally with fruit and flowers that would otherwise be thrown away. Easy to wear but potent with purpose, Virón x Souvenir Official is comfortable, radical and unapologetic.
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