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NotSoNormal

For Yeezy alumni Alfred Settimio, brand-new holds no appeal. After many years exploring the second life of existing materials as creative director for Harley Davidson, for his original label Great China Wall, as well as in collaboration with Amiri and Seven For All Mankind, Settimio’s Los Angeles upcycling studio became renowned for unique colour dye and wash processes. Today, the Italian-born designer furthers his regenerative fashion philosophy using signature dyeing processes to refashion deadstock and organic fabrics. Dyes are natural and exclusive to the brand, materials are individually sourced and repaired by hand, water is conserved wherever possible, and no two garments are the same. Expect custom-dyed sweatshirts and vintage 501s reinvented in modern and sustainable ways.

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