Influenced by couture, streetwear and youth culture, Koché designs for real people with real lives, championing greater diversity an equality since its inception in 2015. The Parisian label takes its name from founder Christelle Kocher, a graduate of Central St Martins whose career spans fashion capitals with spells at Bottega Veneta, Dries Van Noten and more. As the head of her own label, Kocher prioritises craftsmanship and creativity, blending classic streetwear tropes with a delicate femininity. Collections are meticulously crafted by expert French artisans, bringing an element of haute couture precision and innovation to the Koché offering. Sports polos and rugby stripes meet draping, tailoring and a myriad of prints and patterns, to form a distinct yet wearable aesthetic.