KANGYHUK x Reebok

The partnership between Reebok and Seoul-based brand KANGHYUK has been disrupting some of Reebok’s signature sneakers since 2020. After graduating from the Royal College of Art in 2017, Kanghyuk Choi and Sanglak Shon launched their namesake label Kanghyuk with the vision of creating a conceptually-driven, utilitarian-inspired menswear brand and quickly gained recognition for their use of unorthodox materials. Through the addition of co-branding, recycled airbag fabric, and unfettered use of primary colours, KANGYHUK has reimagined classics without altering their DNA.

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