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09:30 am - 05:45 pm (GMT)
Eastpak has been making long lasting products for almost 70 years, so confident in the durability of their military-grade bags that each one comes with a thirty-year warranty. Yet, despite its heritage, the label’s designs are governed by the principles of individualism and non-conformity. Magnetised by a shared predilection to go against the grain, the Bostonian stalwart crosses the US coast to join forces with Los Angeles streetwear brand PLEASURES, crafting a statement collection that delivers in both functionality and imagery. Since it was founded in 2015, PLEASURES has drawn on the legacy of grunge and punk music, continuing the genres’ platforming of those who feel excluded from society. Calling on subculture inspired graphics and slogans, the LA label imprints a provocative aesthetic onto three of Eastpak’s flagship bags. Each is made from water-resistant durable fabrics with hardwearing zips and an arsenal of versatile functional features, true, in every detail, to Eastpak’s subversive signature: ‘Built to Resist’. While not normally considered in parallel, in this case, punk and practicality certainly have one thing common: longevity.
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