Determined to introduce a more human element to performance-based clothing, designers Arnar Mār Jōnsson and Luke Stevens draw inspiration from the landscapes in which they would like their garments to function. Balanced between London and Iceland, the pairs menswear label blends traditional craftsmanship with responsible production and functional design to build transitional outerwear pieces that designed for both nature and the urban environment. Their durable, reversible outwear carries a distinct sporty aesthetic born from the fusion of archetypal outwear and Scandinavian sensibilities with traces of gorpcore. Collections are created from natural fabrics in earthy palettes; denim is handwashed, fleeces and pants are dyed using traditional Icelandic natural-dyes, and performance jackets are spun from organic Ventile cotton or waterproof technical wools. Through extensive fabric research, a clean aesthetic and sustainable production techniques that minimise waste and eliminate the use of plastics, Arnar Mār Jōnsson treads the lines between function, luxury, technicality and the preservation of nature.