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GUT is an emerging London-based art magazine made by Ami Evelyn Hughes. A publication created for no reason other than to showcase the instinctual, clumsy and raw and reveals human existence in an original and determined way. In an interview with us, the uncompromising artist explains to 'not give a fuck about what other people think' after rejections from the industry the cult mag has grown in popularity, the world finally wants to see diversity veering away from the staged and perfect imagery that's commonplace in todays media.
Each issue is constructed around a strong theme, this edition is the fourth instalment and focuses on 'Death & the Underworld'. Hughes finds inspiration from old woodcuts and paintings depicting hell and the underworld, combined with her love for sexual subcultures 'it seemed like the natural progression from the food issue, which went a little bit too silly!'
Ultimately the philosophy behind GUT is to make art with friends. Her contributors in this issue include Harry Freegard, Dilara Findakoglu, Jess Maybury, Craig Boagey, Roxy Lee and Benedict Brink among others, and have all produced bold artwork that exhibits the obscure mystery and obsessions affiliated to 'Death and the Underworld.'
'An art magazine with a focus on the handmade and the obscure for the misfits, goths, and the dreamers'
Exclusively for LN-CC, GUT presents a collection of merch and artefacts that are designed with the same sensibility and consideration as the magazine. Each artefact represents a beautiful type of rawness with a spotlight on the handmade, and are all made in London.

Gut Magazine Death and the Underworld Issue 4

GUT Magazine: Death and the Underworld Issue 4

Tell us about the early days; what was your vision when you set out? Have things played out how you expected?

At the beginning it was just a fun project with my bestest friend, there was no foresight or agenda at all. There still isn’t, it’s just that now it’s starting to become something and I’m having to actually think further than a day or week ahead.

What advice would you give your younger self?

To not give a fuck about what other people think or what they are doing. You know your own craft, I was rejected over and over again but I just kept going.

What are your thoughts on modern day creative, music and fashion industry compared with 10 years ago?

I don’t think I’ve been shy about this, I am like a medieval person, I’m not into digital work, I hate that the phone boxes are defunct, I would never buy a new build house. I think however there are so many inspiring people working at the moment, just as there were 10 years ago but now with more sensibilities.

Why did you decide to start a magazine?

Georgia Kemball and myself were walking around Regents park and talking about how Vogue had become like an Argos catalogue for the rich and how in teenage years this had bypassed us and how it had been our bible. We wanted a publication that excited us, so we made one about all the things we love! The first issue was about makers, having a fascination with very old tapestry’s and embroidery, naïve art, old manuscripts and wood carvings.

How would you describe GUT magazine?

An art magazine with a focus on the handmade and the obscure for the misfits, the goths, and the dreamers.

Where did you grow up and how has that shaped your art?

Growing up in rural Lincolnshire fed my obsession with magical things and folklore. My parents are ex army and my school was very religious it might be interesting to note as I am very much atheist and non conformist.

What is the philosophy behind GUT Magazine?

To make art with friends.

Where do you find your creative inspiration?

I love 80’s and 90s movies and music videos, I collect goobies and porn mags. I also love youtube, it’s a treasure chest of inspiration.

Will we see a kind of political statement in your art?

Not really, although I fully back sex workers rights and always naturally lean towards queer art, so many of my contributors are queer, not that this is in anyway special or purposeful but LGBT rights are close to my heart having so many queer friends.

For people out there who are looking to break into the world of fashion and art — what's your advice on where they should begin?

My advice is to always just do what you know, what you want, how you want it. Don’t dilute yourself ever.

Tell us about the new Issue 4 ‘Death and the Underworld’?

I love looking through old woodcuts and paintings depicting hell and the underworld, combined with my love for sexual subcultures, it seemed like the natural progression from the food issue, which went a little bit too silly! I needed to reign it in and go back to GUT roots, this issue has many returning friends and contributors.

What’s next for Gut Magazine?

I have a solo show at Soft Opening December 20th – January 6th and in the New Year, I begin GUT 5, the German issue.

Gut Magazine Benedict Brink

Photography by Benedict Brink

Google Graveyard Gut Magazine by Rachael Crowther

Artwork by Rachael Crowther

Photography Artwork Jess Maybury Gut Magazine

Photography and Artwork by Jess Maybury

Gut Magazine Artwork by Craig Boagey

Artwork by Craig Boagey

Gut Magazine Roxy Lee

Photography by Roxy Lee


Raf Simons Ozweego LN-CC Designer AW18